1. What is a Cookie?
Cookies can be extremely useful, as they can improve the user experience on websites that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, your language settings, your choices, or how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs.
1.1 Cookies categorized by purpose
Depending on their function and intended purpose, cookies can be divided into four categories: strictly necessary cookies, functional cookies, performance cookies, and advertising cookies.
Strictly necessary cookies are cookies which are essential (not only reasonably necessary or important) to use a website as intended, i.e. as requested by you, being the website user. Because of their essentiality, strictly necessary cookies don’t require your consent. Strictly necessary cookies are typically cookies which ensure the functionality of a website like navigating on it (also between individual pages of a website), use the website’s features, and perform actions (e.g. text input), or which ensure compliance with applicable legislations, for example, the security requirements of data protection law.
Functional cookies are cookies which are not strictly necessary for the performance of a website but, however, useful e.g. to save information that have already been provided by you (like user name, language, choices, location etc.), and – based on this information – to offer you improved, more personal functions. These cookies collect anonymised information; they cannot track your movement on other websites. Functional cookies are typically used to enable requested functions (such as the playback of videos) but also to remember choices you made regarding specific requests (e.g., if you already signed in for a newsletter, this information will be collected and you will not be asked to sign in again).
Performance cookies are cookies which collect information on how a website is used, for example which pages of the website you opened most frequently and whether you receive error messages from a page. The collected information will be aggregated and thus will be analysed in a non-attributable way to a specific person. Performance cookies are typically used to improve the performance of a website and thus the user experience.
Advertising cookies are cookies which are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Advertising cookies are often linked with page functionalities of third parties.
1.2 Cookies categorized by provider
Depending on the provider of the cookie, cookies can be divided into first-party cookies or third-party cookies.
First-party cookies are cookies which are set directly by the website you are visiting, i.e. the URL displayed in your browser’s address bar. First-party cookies are typically used for basic page functionality of a website.
1.3 Cookies categorized by life span
Depending on their life span, cookies can be divided into session cookies and permanent cookies.
Session cookies are temporary cookies that are used during your visit to a website to remember you. They are deleted when you close the web browser. Session cookies are typically used to provide basic page functionalities.
Permanent cookies are used to remember your preferences on a website and remain on your desktop or Internet-enabled device even after you close your browser or restart your computer. Permanent cookies are typically used to analyse user behaviour to determine visitor patterns in order to improve the website functionality, for targeted advertising, and to measure the effectiveness of a website’s functionality and advertising.
2. Which cookies do we use on this Website and for what reason?
Please find an overview on the cookies we use on our Website in the following table:
|Name||Provider||Type||Purpose||Lifespan||More details and opt out link|
|NEWS_OFFERS_POPUP||First-party (i.e. Whopper.ie issued)||Functional cookie||This cookie enables us to recognize whether you have already seen our pop up box which asks you to provide your name, your email address and your permission to opt in to our Burger King Ireland email newsletter. The purpose of this cookie is that we do not show this pop-up all the time you visit our Website, if you have already registered. By doing this, we are able to provide you with a more pleasant surfing experience on our Website.||1 day from set||You can always unsubscribe from our newsletter by clicking on the link provided in every newsletter we send to you. You can also withdraw your consent that we use this cookie by changing your cookie preferences on “My Cookie Settings”.|
|Google Analytics||Third-party (Google)||Performance cookie||The information generated by Google Analytics cookies allow us to analyse the use of this Website by the users. Google will use this information to evaluate users’ use of the Website, to compile reports on Website activity, and to provide other services related to Website activity and internet usage to us, being the Website operator. The IP address provided by Google Analytics within the framework of Google Analytics will not be merged with other data provided by Google. The information are usually transmitted to a Google server in the USA and stored there. IP anonymisation has been activated on this Website so that the IP address of Google users within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened beforehand. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.||2 years from set/update||You can find more details regarding this cookie on the following pages: · https://policies.google.com/technologies/ads · https://policies.google.com/technologies/types Opt out link: https://tools.google.com/dlpage/gaoptout|
|DoubleClick Floodlight||Third-party (Google)||Advertising cookie||DoubleClick Floodlight cookies allow us to understand whether you complete certain actions on our Website after you have seen or clicked through one of our display/video ads on Google or other platforms through DoubleClick Floodlight. DoubleClick Floodlight uses this cookie to understand the content you interact with on our Website so that we can later send you targeted advertisements.||30 day post-click and post-view||More details regarding this cookie: https://support.google.com/ds/answer/2839090?hl=en Opt out link: https://support.google.com/ads/answer/2662922?hl=en-GB|
3. How can you manage your cookie settings?
3.1 Decide with your consent to allow for cookies
When you visit our Website, you will be asked by a pop-up, cookie banner for your consent that we set cookies. We will set cookies for which your consent is required (i.e., all cookies which are not strictly necessary cookies) only if and after you have provided your consent by clicking the “Yes, I agree” button in our Cookie Banner. If you provide your consent, you will also have the opportunity to decide whether you accept all cookies (i.e., functional cookies, performance cookies, and advertising cookies) or only one or two of these categories. Please note that, based on your settings, you may not be able to use all the functions of this Website.
You can change your cookie preferences at any time by clicking on “My Cookie Settings”.
3.2 Control cookies through your browser settings
Most web browsers allow some control of most cookies through the browser settings. Learn more about how to manage cookies on popular browsers by clicking on the following links:
Via email: firstname.lastname@example.org
Burger King Europe GmbH
attn.: Data Protection Officer
You can also contact our data protection officer at BKIrelandDPO@rbi.com
Last updated: June 30, 2020